There are several marketing strategies to boost brand visibility but signages have proven to be one of the most effective tools. Its effectiveness can be attributed to the fact that it allows businesses to engage with their audiences in a much more personalized way. As the world is becoming increasingly digital, businesses are looking for more engaging and innovative ways to interact with their customers, which has given rise to social media signages. Using these social media platforms to promote business activities is a great way to build awareness, but it is important for marketers to know how to measure the performance of these campaigns. There are a few key metrics that can be used to determine the success of your social media campaigns, including retweets, engagement to tweets, mentions, brand perception, and sentiment.
The goal of any marketing campaign is to reach the right audience, at the right time with the right message. Signage is an excellent way to communicate with your audience as it allows you to control the look and feel of your branding, ensuring that it is aligned with your overall business goals. In addition, signage can be a powerful tool to increase sales by driving traffic into your store and generating impulse buys.
When compared to traditional marketing methods, signage is extremely cost-effective. It is a great alternative to pay-per-impression (PPI) style advertising, which can cost you a fortune. Plus, signage has a long lifespan and requires little to no maintenance, making it a sound investment for your business.
Creating Brand Recognition
As your brand grows, it is essential that your audience recognizes the person behind the voice. This is why many brands are focusing on human-centric content on their social channels. Whether it is a retweet, a comment, or an Instagram story, it is important to focus on the person and not just their product or service. For example, Chameleon Cold Brew took this approach and saw a 3.3x increase in their brand awareness through their “Man on the Street” style Instagram Stories.
Another great way to build brand recognition is through your point-of-sale (POS) displays. This is a great opportunity to show off your brand’s unique product or feature. Adding a photo, description, and call-to-action can help your audience easily understand the value of your product.
Lastly, events are an excellent way to create brand awareness. Charitable events, sporting events, and fundraisers are excellent places to display your brand and get people talking about it. By using social media signage to redirect offline audiences to your social profiles, you can magnify the impact of your event and generate more leads & awareness for your business. If you need high quality business sign make sure you hire a reputable Fresno sign company.